GS1 Digital Link
One QR for retail, web, and the EU product passport
Encode a GTIN with lot, serial, and expiry into a single GS1 Digital Link code. Built for CPG brands getting ahead of the EU Digital Product Passport and the GS1 Sunrise 2027 move to 2D barcodes.
Included from the Growth plan, $49/mo. Per-unit serialized tracking on Business.
Encode the full GS1 set
GTIN, lot/batch, serial, expiry, and best-before, all in one GS1 Digital Link URI. The same code drives retail POS, your website, and the product passport.
No GS1 membership needed to generate
GS1 Digital Link is an open, royalty-free standard (ISO/IEC 18975:2024). You bring your GTIN from your local GS1 office; we handle the encoding and the resolver.
Ready for EU DPP and Sunrise 2027
The EU Digital Product Passport starts with batteries in February 2027, and GS1 Sunrise 2027 is moving retail POS to 2D codes. Generate compliant codes now, not in a panic later.
Generation vs. the DPP platform
Generating GS1 Digital Link codes is included from Growth. When you need per-unit serialized tracking, a hosted GS1-conformant resolver on your own domain, and an audit log for regulated products, the Business plan turns those codes into a full Digital Product Passport system of record.
See serialized / anti-counterfeit QRs